Essay On Visual Media

Role of Visual Media in Society

“Today mass media, specifically the visual media, plays pivotal role in creating an atmosphere of awareness among the society. Visual Media refers to different communication channels or ways through which knowledge and information is conveyed to the viewers or the reads through knowledge, television, cinema, posters etc.

With rapid development of information and technology the visual media in the shape of cable TV, with multitudes of domestic and foreign channels have reached in almost every house, plays vital role in moulding the public opinion in various ways. It plays very crucial role in educating, and entertaining the masses. The cable TV has changed the means and modes of entertainment and education. Sitting before a TV, one can pass and enjoy his leisure listening music, viewing move, learning techniques of body building, hearing sermons of religious saints, learning about lives of wild animals, birds, water creature, knowing about space, and what not. During election period, one can know the positions of political parties, their leaders, happenings at each part of the country and their impact on the election campaigning and all facts of electioneering, just sitting at home before TV.

Youngsters and teenage students are now-a-days seen viewing the channels, as per their likings, if some are viewing the music, some are seen quenching their thrust of knowledge, viewing channels like ‘discovery’ or National Geography or History etc. The image on the small screen thus have a significant impression on all, more particularly on the gullible children and on the teens. The young mind takes the reel as real and thus more often and more easily moulded and motivated by the visual media. The present-day fashion, hair dressing, sexual liberties, dating and awakening towards the right of children, awareness among the women to their rights are because of the role visual media has played in the society.

There is nothing wrong, if visual media has so emphatic effect on the viewers, but the owner of the channels must understand it in right perspective, that if they are showing something of violent nature, or sexual ritual like rape scene, naked scene, then it can undermine the positivity of the role to be played by the media.

In a hysterical effort to excel from others, some channels are showing such scenes and images, which are of no importance and have an adverse effect on the mind of viewers. Showing of sexual and rape cases, with minute details by the anchor, and showing brutal scenes of murder, the channels have crossed the limit of ethics and morality. The TV coverage of massacre of Gandhi Nagar Akshardham, Godhra’s burnt and churned bodies of victims lying in the bogies and outside create feeling of hatred among the communities, and motivate others to wreak vengeance. Obsessed by the monoaim of making fast bucks, the channels are competing with one another to stoop to any kind of absurdity, without considering even for a minute as to  what effect such visuals have on the society.

Whether the visual media have no responsibility towards the society?

Whether the visual media should not desist from visualizing such scenes which are of inflammatory nature?

It is argued that media’s role is to bring reality to the public, but then does showing of mutilated burnt churned bodies help the society or our nation in any way.

Some of the channels are playing very important role in awakening the common man against corruption, the rotten outdated rites still spoiling the society, the superstitions, the killing of female unborn child and such other evils prevailing in the society. These are very positive things that have resulted in putting the authorities at vigil and the government to take steps in right directions.


Cinema is also a very important visual media, a source of entertainment which caters to the vast population throughout the world. With the cable TV, being cheaper, and with multitude of channels available, the number of cinema goers have reduced considerably, yet it has a great impact on the youth in their life style, fashioning, dressing pattern etc. Modern cinema, has turned to violence and sex, and the obscenity presented in the movies has contributed a gradual increase in crime and violence in the society. The youth and teens tend to imitate the characters portrayed on the screen-copying the styles of heroes, in enticing and teasing the girls – are observed now-a-days. The vulgar and sexual scenes of movies have very negative and adverse effect on the mind of the gullible youth. The present day goondaism, falling in love affairs by college and school boys and girls, opting revealing dresses by the girls are some of the effects of the present day movies.

Other visual media

Besides theatres a number of video parlors have started taking places in cities, showing adult movies, bluefilms in a clandestine manner. Vulgar and naked sexual scenes, encourage the youth to commit crime, like rape, eve teasing, kidnapping etc. and diverted them to a very wrong directions thus spoiling their life to the core of abyss.

Visual media thus has an emphatic and motivated effect on the society. The negative and adverse aspect of the visual media is needed censor by the administration. Films must be made with certain moral and noble ethical values that have educative and patriotic effect on the society. Picturisation of rape scenes, obscenities, crude violence must be made punitive by providing extra legal teeth to IPC Sec. 292 (sale of obscene books), Section 293 (Obscene act and songs) and to the indecent representation of women (Prohibition) Act 1986 and other laws, so that the visual media actually have a role of positive social changes, education, patriotism, curbing corruption and evils prevalent in the society.

Edited by David Seed, University of Liverpool

ISBN: 1843840561 First published August 2005 £30.00 / US$60.0

Fiction and film interrelate closely to each other, and the specially commissioned essays in this volume all consider different aspects of this relationship. Beginning with discussions of Dickens and Victorian literature, the contributors, all leading scholars in this field, demonstrate how visual devices like the magic lantern caught the interest of writers and affected their choice of subject and method. The impact of the cinema on the British modernists is then discussed, and the remaining essays provide detailed case studies on such subjects as Hemingway, Updike, and the depiction of women in contemporary fiction and film.


Optical Recreations and Victorian Literature, John Plunkett

The Travelling Lanternist and the Uncommercial Traveller: An Experiment in Correspondences, Grahame Smith

British Modernist Encounters with the Cinema, David Seed

Killing `The Killers': Hemingway, Hollywood and Death, Oliver Harris

Burning Too: Consuming Fahrenheit 451, Mark Bould

Updike's Golden Oldies: Rabbit as Spectacular Man, Judie Newman

On Conversation, Carol Watts

Transcendence through Violence: Women and the Martial Arts in Recent American Fiction and Film, Deborah L. Madsen


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